Nearly 25 percent of ad money spent on digital resources
As consumer focus shifts between a multitude of devices, so do brand ad dollars.
View ArticleMobile marketing spending to hit $20 billion in 2015
While 2012 may be considered the year of mobile, we're clearly in the midst of the golden age of smartphone and tablet marketing.
View ArticleOnline video will become most popular mobile activity by 2017
The streaming service market is skyrocketing. As more consumers turn to the Internet on their mobile devices to access television programming and web-exclusive video, more content providers are...
View ArticleWith more devices, consumers watch more content
As mobile technology continues to play an increasingly central role in the way people consume content, a new report by Nielsen sheds light on cross-platform use today.
View ArticleYoung parents are major mobile device users
Among major consumer groups adopting mobile technology at a rapid rate is that of new parents.
View ArticleHispanic consumers have high purchasing power, are avid multidevice users
As brands attempt to tap the interests of niche audiences, many marketers have turned their attention to a powerful consumer group that continues to grow in both size and influence.
View ArticleMoms are multidevice users and Internet shoppers
With back-to-school shopping already in session, brand marketers are employing innovative, unique tactics to reach an extremely important demographic: moms.
View ArticleTablet users driving mobile video engagement
As millions of consumers turn to their portable devices to watch long- and short-form content, many brands are realizing the need to incorporate mobile video ads into their marketing campaigns.
View ArticleAndroid OS dominates smartphone market in Q2
Brands considering mobile video advertising and other forms of smartphone marketing should take note of changes on the mobile landscape.
View ArticleAdvertisers focus display, Internet video ads on mobile
It's no secret that advertisers have begun to focus on digital.
View ArticleMobile video viewing surging in China
Mobile video advertising has incredible potential around the world, and a recent report shed light on it's importance specifically in China.
View ArticleMobile video viewing continues to gain traction
In a recent Ericsson ConsumerLab survey, nearly three-fourths of respondents said they watch video on their mobile devices at least once per week.
View Article51 percent of US consumers watch video online
According to a recent report from market research provider GfK, more than half of the total U.S. population watches streaming video online on a weekly basis.
View ArticleYahoo Screen provides free mobile streaming
Last week, Yahoo released an iOS app for iPhones and iPads that allows users to watch video content from "Saturday Night Live," ABC news and other television programming.
View ArticleHalf of screen time used for entertainment
While phones, televisions and computers may have once been used for very distinct, separate activities, they're increasingly playing a role in how people carry out a variety of daily tasks.
View ArticleMobile ad budgets grew 142 percent between 2011 and 2013
With mobile devices enabling consumers around the world to interact with brands through apps, display ads and mobile video advertising, it's no wonder marketers are focusing more on how their target...
View ArticleMobile video ads help drive viewer engagement
Organizations looking to drive their engagement with customers should look to mobile video ads, as a recent study from one video platform has revealed that they get higher engagement rates.
View ArticleBe wise with placement of mobile video ads
The smaller the screen gets, the more cautious companies have to be with how they place mobile video ads, according to the Consumer Intelligence Series study by PricewaterhouseCoopers.
View ArticlePlug, Play, Payday!
More and more, consumers are using tablets to consume video content, and 2013 saw major growth in tablet usage and penetration. With studies showing that tablets are particularly effective in driving...
View ArticleMarketing budgets seeing expansion for mobile ads
More people than ever before own smartphones, tablets and other similar devices, so it is no secret that organizations will see ads for mobile become a more prominent figure on their budget.
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